EXPERIENCE WATCHMAKING DIFFERENTLY
2–6 SEPTEMBER 2026
GENEVA WATCH DAYS:
GENEVA’S FRESHEST
HOROLOGICAL GATHERING
Geneva Watch Days Reinvent Watchmaking Event with Its Innovative Decentralized Format concept. Explore Geneva’s most vibrant venues, discover visionary independent watchmakers alongside iconic brands, and enjoy exclusive interactions in an atmosphere that feels intimate, modern, and uniquely Geneva.
PROGRAM & ACTIVITIES
ACROSS GENEVA 2–6 SEPTEMBER 2026
Guided Tours
Watch Panels
Engage in passionate discussions about watches, innovations, and trends with industry insiders.
Emmanuel’s Picks
Discover Emmanuel’s carefully curated selection of standout timepieces at Geneva Watch Days.
Auction
Attend an exclusive charity auction featuring unique experiences and exceptional objects generously donated by the brands.
COSC Precision Challenge
Power Breakfasts
Exclusive breakfast sessions connecting CEOs and leading watch industry figures (reservation required).
LOCATION MAP
2026 SHOWROOMS AND BRANDS
Geneva Watch Days invites you to explore exceptional watch brands across Geneva. Visit each brand’s exclusive showroom, discover unique novelties, and experience watchmaking innovation throughout the city.
GENEVA WATCH DAYS ON INSTAGRAM
2026 OFFICIAL PARTNERS
MEDIA PARTNERS
Frequently asked questions
Is Geneva Watch Days open to the public?
Yes! The Pavilion at the Rotonde du Mont-Blanc is open to the public every day from Wednesday, September 2 to Sunday, September 6, 2026. Some private events or brand-hosted experiences may be by invitation only, but the general program is accessible to all.
Check full opening hours on the Practical Info page.
Do I need to register for guided tours or activities?
No registration is needed to access the Pavilion. However, some guided tours or special experiences may have limited capacity or require an invitation. We recommend consulting the Program & Activities page
Are there any fees to attend Geneva Watch Days?
Access to the Pavilion is completely free during public opening hours. Some private brand events may require an invitation, but no general admission ticket is needed.
What makes Geneva Watch Days different from other watch fairs?
Geneva Watch Days features a decentralized format: instead of a single exhibition hall, brands present their collections in their own showrooms, boutiques, or partner locations throughout the city — offering a more immersive and flexible experience.
Where is Geneva Watch Days held?
The main Pavilion is located at the Rotonde du Mont-Blanc, Quai du Mont-Blanc, 1201 Geneva, ideally situated in the city center by the lake and easily accessible on foot.
What are the Pavilion opening hours?
- Thursday, September 4: 10:00 AM – 6:00 PM
- Friday, September 5: 10:00 AM – 6:00 PM
- Saturday, September 6: 10:00 AM – 5:00 PM
- Sunday, September 7: 10:00 AM – 4:00 PM
For up-to-date hours and details, visit the Practical Info page.
Can I buy watches directly at Geneva Watch Days?
The event is designed for discovery, networking, and experiencing new launches. While direct retail is not the main focus, some brands may accept private orders or connect you with their retailers
Are tours and presentations available in different languages?
Most guided tours and presentations are available in English and French.
Can journalists and bloggers attend?
Absolutely. Geneva Watch Days welcomes accredited members of the press. Media can register in advance or check in at the Pavilion to access press materials and interview opportunities.
How do I get to the Pavilion?
From Geneva Airport, take a taxi (approx. 25 minutes) or a direct train to Cornavin Station. From there, the Pavilion is just a short walk or tram ride away.
Can I visit several brand showrooms in one day?
Yes! Thanks to the decentralized concept, most venues are located close to one another. You can plan your itinerary and visit multiple brands at your own pace.
