Maurice Lacroix

Born in the Swiss Jura in 1975, Maurice Lacroix handcrafts more than timepieces, it channels urban energy. Fusing traditional Swiss savoir-faire with bold contemporary vibes, each watch captures the rhythm of city life and the emotion of precision. With meticulously hand-finished details, cutting-edge in-house expertise, and daring design, the brand speaks to those who live with intent, style, and spirit. Award-winning and future-driven, Maurice Lacroix isn’t just worn, it’s deeply experienced every second of the day, inspiring passion and timeless elegance.