ZENITH

Founded in 1865, ZENITH has pioneered Swiss watchmaking with icons like the El Primero. At Geneva Watch Days, ZENITH unveils the ZENITH x USM DEFY Chronograph capsule: a bold fusion of horology and industrial design. Celebrating two Swiss icons of craftsmanship, this collaboration reimagines the 1960s as a shared origin, where the spirit of innovation shaped both modern watchmaking and modular design.