THE COLLECTIVE SPIRIT OF WATCHMAKING
A reinvented watchmaking experience where independence, collaboration, and
community shape a new chapter in the industry.
The genesis of a
unique adventure
Evolution & Key Milestones
2020 – Inaugural Launch
Born from a collective drive and agile spirit, the first edition brought together 17 pioneering brands in an intimate, self-managed setting—laying the foundation for a new, collaborative watch fair.
2022 – Recognition and Growth
With growing support from Geneva’s city and canton, the event scaled up: 30 independent and established brands, an even wider community, and international attention, all united by the spirit of openness and togetherness.
2024 – A Landmark Edition
Now a reference, Geneva Watch Days welcomed over 50 brands and nearly 14,000 visitors—each discovering the diversity and creativity of watchmaking in a decentralized, friendly setting. The launch of the Incubator for young talents marked a new milestone in our collective story.
Concept & Philosophy
Decentralization
Geneva Watch Days promotes a unique concept with a central pavilion complemented by individual showrooms spread throughout the city. Each brand maintains its autonomy while benefiting from collective visibility.
Unique
Collaboration
Unlike traditional institutional fairs, Geneva Watch Days is based on joint management. Participating brands are directly involved in organizing the event, creating an authentic experience aligned with their values.
Open and Refined
Atmosphere
The event blends elegance with conviviality in an open setting for all. A summer atmosphere, spontaneous exchanges, cultural events, and festive evenings contribute to a warm and accessible gathering.
Constant
Innovation
Always at the forefront, Geneva Watch Days continuously innovates with new meeting formats, interactive workshops, and a bold focus on the creativity of the new generation of watchmakers.
The Geneva Watch Days Experience
Geneva Watch Days offers total immersion into the world of watchmaking. Visitors and professionals enjoy a unique experience filled with exceptional encounters and exclusive moments.
Exclusive Encounters
Geneva Watch Days promotes a unique concept with a central pavilion complemented by individual showrooms spread throughout the city. Each brand maintains its autonomy while benefiting from collective visibility.
New Releases and Exclusives
Be among the first to admire exclusive watch creations unveiled only at Geneva Watch Days, in an intimate and welcoming environment ideal for in-depth discovery.
Immersive Activities and Events
Take part in workshops led by experts,exclusive guided tours organized by the Fondation Haute Horlogerie, and attend captivating public symposiums.
Geneva Watch Days — Keeping
the Passion for Watchmaking Alive
At Geneva Watch Days, watchmaking is more than a passion — it’s something to be shared, passed on, and kept alive. From the start, the event has been driven by one clear mission: to inspire new generations and ensure the future of this timeless craft.
With the support of key partners — the Republic and Canton of Geneva, COSC, the Geneva Watchmaking School, the Fondation de la Haute Horlogerie, the CCIG, Geneva Tourism, Radio Lac, Carac TV and more — we’ve built a space where knowledge meets curiosity. Hands-on workshops, guided tours, and open conversations bring together brands, artisans, and enthusiasts of all ages — all united by the same desire to learn, connect, and pass something on.
That spirit came through in a powerful way last year, with a charity auction held in support of the Geneva Watchmaking School, led by Phillips in Association with Bacs & Russo. The funds raised are now helping train the next generation of watchmakers – because passing on the craft is the best way to protect it.
Our VIP experience offers an elevated level of exclusivity: privileged access to previews, private meetings with watchmaking artisans and decision-makers, and intimate events designed for our esteemed guests.
Jean-Christophe Babin
President of the Geneva Watch Days
