Agenda & Activities

4 September, Thursday

10:00 am

Opening to the public

Geneva Watch Days draws inspiration from the world’s great festivals, an open, lively event designed for everyone. Geneva invites you to experience watchmaking differently, in a warm and innovative atmosphere.

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10:30 am
11:00 am

Emmanuel’s Picks: Inside the Eye of an Expert – stories behind the watches with FHH

Emmanuel Schneider, Content Director of the Foundation, offers daily insights into the latest trends and brand novelties. Presented in a ‘Discussion’ format with a moderator, these 30-minute sessions are open to the public and designed as an inspiring break to decode the day’s new releases and watch industry news in real time.

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2:00 pm
3:00 pm

Guided tour of the “Prouesses” exhibition with FHH expert (FR/ENG)

Under the pavilion, guides from the Fondation Haute Horlogerie will welcome the general public for guided tours of the “Prouesses” watch exhibition. Over 160 timepieces will be on display, including this year’s new releases and iconic models, showcasing the technical, aesthetic, design and extreme feats of contemporary watchmaking.

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3:00 pm
4:00 pm

Guided tour of the “Prouesses” exhibition with FHH expert (FR/ENG)

Under the pavilion, guides from the Fondation Haute Horlogerie will welcome the general public for guided tours of the “Prouesses” watch exhibition. Over 160 timepieces will be on display, including this year’s new releases and iconic models, showcasing the technical, aesthetic, design and extreme feats of contemporary watchmaking.

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3:00 pm

Calibership Challenge Launch

Under the pavilion, the world’s first and only watch regulation marathon kicks off. Two categories welcome participants: professionals and amateurs. Throughout the week, competitors will take turns non-stop in the Culture Club. Amateurs will benefit from dedicated coaching by students of the Geneva Watchmaking School.
An initiative supported by COSC, with movements provided by Sellita, and proudly endorsed by the Geneva Watch Days and its President, Jean-Christophe Babin.

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3:30 pm
4:30 pm

Calibership Challenge – Jean-Christophe Babin and Patrick Pruniaux

As honorary supporter of the challenge, Jean-Christophe Babin (President, Geneva Watch Days; CEO, Bulgari – LVMH Watch Division) has the honor of opening the bench.
Who’s next? Patrick Pruniaux (CEO, Ulysse Nardin) gladly takes up the challenge.

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4:30 pm
5:30 pm

Calibership Challenge – Antoine Pin and Benoît de Clerck

Antoine Pin (CEO, TAG Heuer) and Benoît de Clerck (CEO, Zenith) bring their energy and camaraderie to the Calibership Challenge, a friendly moment between two passionate leaders, both dedicated to watchmaking excellence.

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6:30 pm

Calibership Challenge – next competitors

5:30 pm
6:30 pm

Geneva Watch Days Official Inauguration – private party

A festive evening to launch the week in style with drinks, music, and the first big gathering of the community!

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5 September, Friday

10:00 am

Opening to the public

Geneva Watch Days returns for a second day of festival spirit and discovery. With a record 66 brands, a rich program and an open, welcoming atmosphere, Geneva invites you to explore watchmaking in all its diversity. Join us for more talks, guided tours and creative moments at the heart of the city.

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10:30 am
11:00 am

Emmanuel’s Picks: Inside the Eye of an Expert – stories behind the watches with FHH

Emmanuel Schneider, Content Director of the Foundation, offers daily insights into the latest trends and brand novelties. Presented in a ‘Discussion’ format with a moderator, these 30-minute sessions are open to the public and designed as an inspiring break to decode the day’s new releases and watch industry news in real time.

Show description Afficher la description

2:00 pm
3:00 pm

Guided tour of the “Prouesses” exhibition with FHH expert (FR/ENG)

Under the pavilion, guides from the Fondation Haute Horlogerie will welcome the general public for guided tours of the “Prouesses” watch exhibition. Over 160 timepieces will be on display, including this year’s new releases and iconic models, showcasing the technical, aesthetic, design and extreme feats of contemporary watchmaking.

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3:00 pm
4:00 pm

Guided tour of the “Prouesses” exhibition with FHH expert (FR/ENG)

Under the pavilion, guides from the Fondation Haute Horlogerie will welcome the general public for guided tours of the “Prouesses” watch exhibition. Over 160 timepieces will be on display, including this year’s new releases and iconic models, showcasing the technical, aesthetic, design and extreme feats of contemporary watchmaking.

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3:00 pm
4:00 pm

Calibership Challenge – Edouard Meylan and William Massena

Edouard Meylan (CEO, H. Moser & Cie.) and William Massena (founder, Massena LAB) are game for the Calibership Challenge. A moment to have fun, test their watchmaking reflexes, and challenge each other.

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10:00 am
5:00 pm

Calibership Challenge – 14 competitors, 7 slots

7:00 pm

GMT Party – private

6 September, Saturday

10:00 am

Opening to the public

Geneva Watch Days enters its third day with the same energy and excitement. Discover new launches, join inspiring discussions and meet passionate creators in a festival atmosphere. The adventure continues as Geneva welcomes you to explore the art of watchmaking in all its forms.

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10:30 am
11:00 am

Emmanuel’s Picks: Inside the Eye of an Expert – stories behind the watches with FHH

Emmanuel Schneider, Content Director of the Foundation, offers daily insights into the latest trends and brand novelties. Presented in a ‘Discussion’ format with a moderator, these 30-minute sessions are open to the public and designed as an inspiring break to decode the day’s new releases and watch industry news in real time.

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11:00 am
12:00 am

Quiz by Fondation Haute Horlogerie – What Do You Know About Fine Watchmaking?

Brunch & Quiz: join the traditional FHH (Fondation Haute Horlogerie) brunch, featuring a fun and interactive watchmaking quiz open to the public

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2:00 pm
3:00 pm

Guided tour of the “Prouesses” exhibition with FHH expert (FR/ENG)

Under the pavilion, guides from the Fondation Haute Horlogerie will welcome the general public for guided tours of the “Prouesses” watch exhibition. Over 160 timepieces will be on display, including this year’s new releases and iconic models, showcasing the technical, aesthetic, design and extreme feats of contemporary watchmaking.

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3:00 pm
4:00 pm

Guided tour of the “Prouesses” exhibition with FHH expert (FR/ENG)

Under the pavilion, guides from the Fondation Haute Horlogerie will welcome the general public for guided tours of the “Prouesses” watch exhibition. Over 160 timepieces will be on display, including this year’s new releases and iconic models, showcasing the technical, aesthetic, design and extreme feats of contemporary watchmaking.

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10:00 am
5:00 pm

Calibership Challenge – 14 competitors, 7 slots

6:00 pm

Charity auction organized by Geneva Watch Days and Phillips with Bacs & Russo

This concrete initiative supports students and apprentices facing financial hardship by giving them the means to pursue their training and realize their dream of becoming watchmakers.

 

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8:00 pm

Geneva Circles Night– private

7 September, Sunday

10:00 am

Opening to the public

Geneva Watch Days draws inspiration from the world’s great festivals, an open, lively event designed for everyone. Geneva invites you to experience watchmaking differently, in a warm and innovative atmosphere.

Show description Afficher la description

10:30 am
11:00 am

Emmanuel’s Picks: Inside the Eye of an Expert – stories behind the watches with FHH

Emmanuel Schneider, Content Director of the Foundation, offers daily insights into the latest trends and brand novelties. Presented in a ‘Discussion’ format with a moderator, these 30-minute sessions are open to the public and designed as an inspiring break to decode the day’s new releases and watch industry news in real time.

Show description Afficher la description

2:00 pm
3:00 pm

Guided tour of the “Prouesses” exhibition with FHH expert (FR/ENG)

Under the pavilion, guides from the Fondation Haute Horlogerie will welcome the general public for guided tours of the “Prouesses” watch exhibition. Over 160 timepieces will be on display, including this year’s new releases and iconic models, showcasing the technical, aesthetic, design and extreme feats of contemporary watchmaking.

Show description Afficher la description

3:00 pm
4:00 pm

Guided tour of the “Prouesses” exhibition with FHH expert (FR/ENG)

Under the pavilion, guides from the Fondation Haute Horlogerie will welcome the general public for guided tours of the “Prouesses” watch exhibition. Over 160 timepieces will be on display, including this year’s new releases and iconic models, showcasing the technical, aesthetic, design and extreme feats of contemporary watchmaking.

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10:00 am
5:00 pm

Calibership Challenge – 6 competitors, 3 slots

4 September, Thursday

8:30 am
9:30 am

Italian Power Breakfast – resilience in unstable times, invitation only

10:00 am

Trilobe Press Conference

11:30 am
12:30 am

Discussion with TAG Heuer

1:00 pm
2:00 pm

Oris press conference

2:00 pm
3:00 pm

Is Watch Journalism Dead? Collector vs Influencer vs Journalist – Panel moderated by Revolution Magazine.

Collectors say that today’s journalists lack knowledge. Today’s journalists are being overtaken in popularity by influencers. Who truly knows the most, and who should the watch industry be listening to?

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4:00 pm
7:00 pm

Radio Lac live

10:00 pm

After Party – private

5 September, Friday

8:30 am
9:30 am

British Power Breakfast – new generation, innovation and emerging challenges, invitation only

10:00 am
12:00 am

Grand Prix d’Horlogerie de Genève – what’s new in 2025?

12:30 am
2:00 pm

FHH BRUNCH DUEL, Think You Know Watches? Challenge an Expert & Win an FHH certification

2:00 pm
3:00 pm

Only the Strong Will Survive – Panel moderated by Revolution magazine

The watch market is in one of the worst slumps of all time. Yet certain brands are navigating watchmaking’s current existential crisis with intelligence and daring. Who are they, and how are they doing it?

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4:00 pm
7:00 pm

Radio Lac live

10:00 pm

After Party – private

6 September, Saturday

8:30 am
9:30 am

Asian Power Breakfast – authenticity and craft, invitation only

10:00 am
11:00 am

Zenith press conference

11:30 am
1:30 pm

Dominique Renaud Foundation – Symposium on Time with writer Sylvain Tesson

2:00 pm
3:00 pm

Does Real Watchmaking Still Exist? – Panel moderated by Revolution magazine

What if, as in the golden age of chronometry in the 18th century, watches still meant the difference between life and death? Who would be the watchmakers you’d trust with your life? And are there too many so-called “chronometers” today with no certification at all?

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3:30 pm
4:30 pm

Bulgari press conference

5:00 pm
6:00 pm

Time on Show – traditional collectors and new generation

Moderated by Eleonor Picciotto.

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10:00 pm

After Party – Private

7 September, Sunday

8:30 am
9:30 am

Swiss Power Breakfast – Watchmaking Identity and Heritage

11:30 am
12:30 am

The Watch Library Game – who knows the icons?

1:00 pm
2:00 pm

World Watch Day Program Announcement

2:00 pm
3:00 pm

Enter the Dragon – Panel moderated by Revolution magazine

The Rise of Chinese and Asian Watchmaking.

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In the city