Louis Erard

Louis Erard disrupts traditional watchmaking by making horological craftsmanship accessible to a wider audience. Its exceptional timepieces, rooted in artistic crafts, boldly merge tradition and modernity, shaped by visionary artisans who push the boundaries of horology.

Since 1929, independence has been the brand’s driving force, inspired by the untamed spirit of the Swiss Jura, embodied in its iconic regulators and mechanical watches. Under the leadership of Manuel Emch, Louis Erard prioritizes innovation over conformity, pursuing lasting excellence rather than rapid growth, forging its own path in watchmaking.

Through collaborations with avant-garde creators such as Alain Silberstein, Vianney Halter, and Konstantin Chaykin, Louis Erard transcends artistic boundaries, experimenting with new codes to craft watches that redefine and disrupt the very essence of time.