
La Fabrique du Temps Louis Vuitton
gérald genta
The Maison gérald genta is built on a daring dialogue between instinct and mastery, where technique fuels imagination and artistry defies convention. At its core lies a commitment to ingenuity—bold ideas transformed into timeless horological statements. Through fearless experimentation, the Maison embodies audacious elegance: beauty that is both unexpected and refined, art on the wrist.
Founded in 1969 in Geneva by mr. gérald genta, the Maison was born from his radical impulse to create without limits. His independence gave rise to a visionary language defined by inventive design and perfect balance between form and function.
Revived in 2023 with the support of La Fabrique du Temps Louis Vuitton and under Matthieu Hegi’s artistic direction, the Maison returned to the spotlight by reinterpreting one of its icons: the Gentissima Oursin. This reedition captures the extravagance and sophistication of mr. genta’s vision, reimagined for today, with contrasts, textures, and hidden geometries—like the subtle octagonal form present in every creation.
Today, gérald genta continues to push the boundaries of watchmaking, blending modernity with its avant-garde heritage. Every detail is intentional, every design expressive—transforming time into a canvas for wearable art that transcends trends and, above all, time itself.
DANIEL ROTH
